![]() ![]() First it was friends asking me if it was me, and then people like Offset, Adam Levine and Iggy Azalea were posting it. So we hired someone I had no idea they were going to write so many times all over L.A. was also the perfect place to do something like that, since everyone is looking for something to throw on their Instagram Story that’s interesting, unique, witty or stupid. It was like, “Tomorrow’s Valentine’s Day, it’ll be a perfect time to do it.” L.A. It was something I had been wanting to do for a while and it came together super quickly. How did that come about, and can you tell me how that day unfolded for you? This past Valentine’s Day, you pulled a viral stunt where you had a skywriter write “Just Hate Me If It Helps,” an allusion to your new single, all over the skies of Los Angeles and it caught absolutely everyone’s attention, from Offset to Adam Levine. But I think it’s certainly elevated being from Chicago, I’m a huge basketball and Bulls fan, so there’s definitely a strong connection there. But I was also born on the 23rd so it was kind of always my number for that reason as well. ![]() But it was an amazing place to grow up and I go back whenever I can because my parents are still there. I grew up 20 minutes north of the city in a town called Deerfield which is way less sexy sounding than Chicago. For those unacquainted, how did you get your moniker? I know you’re from Chicago, so did the 23 come from the connection to Michael Jordan’s number when he played for the Bulls?
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